The beloved Australian clothing brand Secret Squirrel is now Secret South. Having revamped my brand numerous times in the past year I can definitely sympathize with the need for a new beginning.
Their new identity is clean, classy; elements that were already present within their design. Their aesthetic is just more cohesive, now. It’s a beautiful thing.
Above are my favorites from Secret South’s Spring/Summer 2012 collection. Seasons are a little different South of the equator so their Spring/Summer collections would be for our Fall/Winter.
To see the entire collection click here